How To Write SEO Rich Content For Your Blog
If you want to be successful with blogging, it is a good idea to always be looking for ways to increase the traffic you get on your posts. One of the best ways you can do this is with SEO (search engine optimization). Following good SEO practices can help your content rank higher in the search engines. The best part about getting traffic via SEO is that is costs nothing compared to paid traffic which can be costly. To score well in terms of SEO, it's very important to write high quality keyword focused content. In this article we will go over some tips to help you write SEO rich content for your blog.
Do Your Research
Before you even begin writing a new post for your blog, you should research a few keywords that you would like to rank for. There are lots of great tools out there that you can use to research what keywords people are searching for as well as how difficult it is to rank for them. One of the most popular tools used is Google's Keyword Planner. Not only is it free, but it allows you to enter keywords or search phrases and it will provide suggested related keywords.
It is important to keep in mind that the more competitve a given keyword is, the harder it's going to be to rank in the search engines for it. Sometimes it makes more sense to try and rank for longer, less competive phrases until you build up enough authority to start ranking for the more competitive terms. For example - if you were writing a blog post about web hosting, it would be nearly impossible to comepete for the keyword "best web hosting" since there is so many other websites to compete against. But a longer, related phrase such as "best web hosting for small businesses" would give you a much better shot at ranking on the first page and getting clicks to your post.
Formatting Makes a Difference
When writing your posts, we recommend you try to hit at least 500 words of content to maintain good SEO standards. While it may seem obvious, it's also a good idea to ensure your content is properly punctuated and error free prior to publishing the each post. If your content is easily legible and well spaced, people will be more likely to stay on your blog longer which will help your SEO overall.
The raw HTML tags used to output the content also play a big role in how the search engines view your content. For post titles, you should always use H1 tags. And any sub-headings used throughout your content should be outputted as H2 tags.
Lastly, it is a good idea to include at least one image in every post you write for your blog. If you manage your blog with Wordpress, you can add an "alternate tag" attribute to every image you use. We suggest you fill all of those out with captions relevant to your post and what the picture is. Even site speed is a factor in the ranking process, so it's also a good idea to optimize all the images on your site to ensure loading loading times are as fast as possible.