Why Mobile Responsiveness Is Essential
With more internet users browsing the web on their smartphones and tablet devices these days, it has never been more important to ensure your website is mobile responsive and optimized to look good on all screen widths.
In this article we will cover some of the main reasons why having a fully responsive website is a must, and more importantly how it can benefit your business or organization. We will also discuss some measures you can take to ensure your website looks good on all smartphones.
Main reasons why Responsiveness Is Essential:
More Mobile Traffic:
At one point in time it was very common to see businesses and organizations create two versions of the same site. One version for desktop only, and one for mobile users. This is obviously not an ideal solution for most due to the added development costs and effort involved.
These days, you can have just one website that is fully responsive and designed to look good on all devices. Having a good overall presence on smartphones helps to ensure that you retain as many mobile visitors as possible.
Lower Bounce Rates:
This is by far one of the biggest advantages of having a website that is fully responsive. Unresponsive websites will typically appear broken or poorly styled on devices like smartphones and tablets. This may not be noticeable to someone browsing on a desktop computer, but it would be for somebody on a mobile phone. There is a good chance that visitor would leave your site pretty fast without ever planning on returning in the future.
Positive Impact On SEO:
SEO is a very complicated topic which requires multiple articles on it's own. But simply put - having a responsive website will lead to a greater likelihood of ranking higher in search engines like Google and Yahoo. Once you are ranking in the search engines, you start getting relevant and organic search traffic to your website.
This isn't going to rank your site on the first page overnight though, as there are so many factors involved in the ranking algorithm. But Google does recommend and prefer all sites are designed for mobile. A good user experience with a low bounce rate will help to improve your SEO efforts across all platforms over time.
As you can see in the diagram below, mobile traffic has increased 222% over the last 5 years - and it doesn't look like the trend is slowing down any time soon.
What measures can be taken?
Before having your website built, always ensure that the website theme or design being used is optimized for mobile. Most of the premium themes and designs being used on todays sites are built for mobile out of the box, so this shouldn't be an issue too often - but it is always good to make sure.
It is also a good idea to test your site on as many devices as possible prior to signing off as a website being finished. If you have a smartphone and/or tablet around the house, try viewing the site on both devices to make sure everything looks as expected. For those who may be a bit more tech savvy - you can take advantage of the built in developer tools that most of the major browsers have to preview how your site appears on any width or device you want. This helpful article covers how to do this with Google Chrome if you are interested in learning.
Here at Lucid Web Solutions, we make sure every website we develop is fully mobile responsive to look great regardless of which device the visitor is browsing on. We also make extensively test the responsiveness of every site before the development process is complete to ensure quality. If your business or organization is in need of a new or improved website, click here to get in touch with us. We would love to hear from you.